Our Mission
Perceptions and beliefs drive behavior. Organizations must understand the influences and narratives that shape the places and people where they work. Effective application of this knowledge in crisis management, operational decision-making, and strategic communications remove obstacles to success and decreases risk to mission.
RootWise was founded to reveal these perceptions so that our clients can achieve their mission objectives. Our deep experience in media monitoring and social media analysis showed us an uncomfortable truth: Too often, “insights” derived from social media are drawn from irrelevant data sources that don’t reflect current realities on the ground. We use innovative and edgy data collection and analysis techniques to get real answers to hard questions. The question for analysis of influence and belief shouldn’t be what story is the easiest to find, but what is the story that people believe and drives decisions.
Our Tools
- Unique social data. We build innovative tools to collect hyperlocal, hyper-relevant social conversations. We also aggregate media, social media, gray literature, and geospatial data to answer client questions.
- Artificial Intelligence (AI). Leveraging our years of experience in social data, we are seeing incredible results using AI to supercharge the analytical process. From data labeling to automated report generation, AI is a core element of services. Our approach always includes traceback from AI assessments to underlying data to easily double-check critical findings.
- Analytical frameworks. The glue in our success is a proven process for classifying and analyzing information that expose trends, opportunities, and challenges inside messy, complex data sets.
- A bias for action. All our tools and services are built to shine in dynamic, potentially explosive environments. We prioritize analysis and recommendations that are sufficiently accurate and clear quickly enough to inform decision-making during periods of crisis or uncertainty.
Our Founder
David Cyprian
David has a passion for building tools that make a real operational impact. He has decades of experience parsing complex environments and designing technology solutions for systemic change. At RootWise, has led the design and build of tools for data collection and AI analysis in FM radio (Frequency) and mobile field operations (AIME).
Prior to RootWise, David led a product team that implemented custom Machine Learning models to predict sentiment analysis on near real-time data at the big data analytics company Novetta. David has worked in diverse arenas including public health, geopolitical security and stabilization, and education. He has applied new capabilities to challenges in dozens of countries around the world, particularly in Africa, the Middle East, Southeast Asia, and the United States.
David lives in Washington D.C. region.